THE ANTI-HYPE REALTor CANON™

THE ANTI-HYPE REALTor CANON™THE ANTI-HYPE REALTor CANON™THE ANTI-HYPE REALTor CANON™
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THE ANTI-HYPE REALTor CANON™

THE ANTI-HYPE REALTor CANON™THE ANTI-HYPE REALTor CANON™THE ANTI-HYPE REALTor CANON™
Home
What this includes
Start order
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  • Home
  • What this includes
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  • What this includes
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What this includes

  • A set of books of three separate topics, each written for a scenario a seller finds themselves in.
  • A set of short versions for each topic, when a full book isn't necessary.
  • A note (to be signed by you) to insert into each book before handing it off.
  • Bookmarks (because you consider even the smallest details) 

The books

Your name + photo on the cover.


Three books, each designed for a different seller situation:


  • Preparing to sell 
  • Selling under pressure 
  • When a home doesn’t sell 


Each one is customized with your name and photo.


So when you hand it to someone, you’re not explaining your value.

You’re showing it.


It doesn’t feel like marketing.
It feels like something you wrote.


It conveys that you consider their best interest, not just trying to get their business.


It works to establish trust.

*You will be asked to provide all information required by your jurisdiction (will be printed on the back cover).

Read a chapter

The Briefs

Three shorter versions, also featuring you on the front, for the same scenarios as the books:


  • Timing 
  • Preparation 
  • The selling process 


Used when a full book isn’t necessary —
or when you want to leave something behind without over-explaining.

The book note

Three shorter versions, also featuring you on the front, for the same scenarios as the books:


  • Timing 
  • Preparation 
  • The selling process 


Used when a full book isn’t necessary —
or when you want to leave something behind without over-explaining.

The book mark

A bookmark to remind them that you care about them and their process. That it's OK to pause and breathe. 

What this does

Each book and brief is customized with your name and photo on the front.


What they receive now feels like it came from you — not a generic system.


You’re no longer:

  • trying to cover everything in one conversation.
  • competing to be the most persuasive, 
  • relying on follow-up to stay relevant.
     

The conversation doesn’t carry the weight anymore.

You don’t need a perfect moment.  You don’t need to explain everything at once.


You hand them the piece that fits the situation — and let it carry the conversation forward.


So the conversation doesn't carry the weight anymore. 


You’re not chasing the decision.
You’re part of it.

View the Sets

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